" Metamorphosis "

It is probably very difficult to consider a closing point for the movements that have been shaped at the time and hustle of modernity, for our contemporary approaches are in fact a combination and continuation of the movements that have received sustainability from speed, change and transition. And this is an evidence of the infinite dualities that exist in our era.
The collection " Metamorphosis " by Toktam Hemmati is an effort to show familiar contradictions with a futuristic approach. Although " Metamorphosis " is a movement that has gained its rhythm from dualities, it can be said that this drive is in fact moving in the direction of convergence, and even, mainstreaming. This is because in an age when a misanthropist order is shadowing over everything, it is better that we present notions of difference that enhance integration and sustainability in us. Thus, " Metamorphosis " is a clothes collection, free from sexism, and beyond gender, with a sentimental glance at them that visualizes the modern human being in the form of a revolutionary. Someone ready. Ready to move along with the ever speeding time—only one of the dual notions that have been modified—rather transformed—in this collection. This is because designing clothes, and above that, the fashion world can be a harming deed—just in the same way that it is a valuable act. It is withstanding this very fact that Toktam Hemmati can be listed on the category of the artists who question the role and status of the designer in their designs, and seeks to find beauty in inelegance (in its meaning as the absence of beauty) and vice versa. Perhaps that is why different species of roaches, with that complicated, firm and modern body has inspired a number of her designs; a creature that is an icon for resilience, motion and supremacy.

In the same proportion, exhibiting the " Metamorphosis " collection at Modam Concept Store—an environment that due to its products and location is an example of an exhibition’s direct presence within the daily life current—reminds authority, stability, empowerment and magnificence of the audience and the end-user in confrontation with the contemporary rhythm and haste. A category of the audience that has accepted the speed of changes, and with an infinite outlook beyond gender, is welcoming the movements and currents which s/he can create her/himself.

Sahar Mactabi

" Metamorphosis "

It is probably very difficult to consider a closing point for the movements that have been shaped at the time and hustle of modernity, for our contemporary approaches are in fact a combination and continuation of the movements that have received sustainability from speed, change and transition. And this is an evidence of the infinite dualities that exist in our era.
The collection " Metamorphosis " by Toktam Hemmati is an effort to show familiar contradictions with a futuristic approach. Although " Metamorphosis " is a movement that has gained its rhythm from dualities, it can be said that this drive is in fact moving in the direction of convergence, and even, mainstreaming. This is because in an age when a misanthropist order is shadowing over everything, it is better that we present notions of difference that enhance integration and sustainability in us. Thus, " Metamorphosis " is a clothes collection, free from sexism, and beyond gender, with a sentimental glance at them that visualizes the modern human being in the form of a revolutionary. Someone ready. Ready to move along with the ever speeding time—only one of the dual notions that have been modified—rather transformed—in this collection. This is because designing clothes, and above that, the fashion world can be a harming deed—just in the same way that it is a valuable act. It is withstanding this very fact that Toktam Hemmati can be listed on the category of the artists who question the role and status of the designer in their designs, and seeks to find beauty in inelegance (in its meaning as the absence of beauty) and vice versa. Perhaps that is why different species of roaches, with that complicated, firm and modern body has inspired a number of her designs; a creature that is an icon for resilience, motion and supremacy.

In the same proportion, exhibiting the " Metamorphosis " collection at Modam Concept Store—an environment that due to its products and location is an example of an exhibition’s direct presence within the daily life current—reminds authority, stability, empowerment and magnificence of the audience and the end-user in confrontation with the contemporary rhythm and haste. A category of the audience that has accepted the speed of changes, and with an infinite outlook beyond gender, is welcoming the movements and currents which s/he can create her/himself.

Sahar Mactabi